Marketing & Pricing

This section covers how to position your rental in the market, craft compliant ads, and set a competitive rent that aligns with local laws and tenant expectations. Includes pricing strategy, ad placement tips, and Fair Housing compliance for marketing.

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How to Fill Out the Notice of Change in Terms for Non-Rent-Controlled Units
How to Fill Out the Notice of Change in Terms for Non-Rent-Controlled Units

Step-by-step guidance for using BPOA’s Change in Terms form to raise rent on certain non–rent-controlled units, like single-family homes, condos, and new construction. Covers notice periods, lawful use, and limits under Berkeley’s Just Cause protections. Continue Reading

Postedby BPOA Master
Date posted05/30/2025


How To Price Your Rental (When No One Can Tell You What to Charge)
How To Price Your Rental (When No One Can Tell You What to Charge)

"How Should I Price My Rental?" Members often ask us how much they should charge for rent. While it's a natural question, it's important to understand that we cannot provide specific rental pricing or share what other members are charging. That could be considered collusion, which is illegal... Continue Reading

Postedby BPOA Master
Date posted05/1/2025


Berkeley Rental Ad Compliance Checklist: 2025 Edition
Berkeley Rental Ad Compliance Checklist: 2025 Edition

Use this guide before posting your rental listing! Continue Reading

Postedby BPOA Master
Date posted04/29/2025


Rent Reductions: What Berkeley Rental Housing Providers Need to Know
Rent Reductions: What Berkeley Rental Housing Providers Need to Know

Whether your unit is fully covered, partially covered, or exempt, it’s important to understand how rent reductions affect your legal rights and your ability to adjust rent in the future. Continue Reading

Postedby BPOA Master
Date posted01/1/2025


Rent Increases in Berkeley: What Housing Providers Need to Know in 2025
Rent Increases in Berkeley: What Housing Providers Need to Know in 2025

Learn when and how you can legally raise the rent in Berkeley. This guide explains notice requirements, lawful rent ceilings, and which rules apply to fully covered, partially covered, and exempt units in 2025. Continue Reading

Postedby BPOA Master
Date posted01/1/2025


Measure BB: RUBS and Utility Billing Rules for Fully Covered Units
Measure BB: RUBS and Utility Billing Rules for Fully Covered Units

An overview of Measure BB's impact on RUBS and utility billing rules for fully covered units. Continue Reading

Postedby Tiffany Van Buren
Date posted12/20/2024


Crafting the Perfect Internet Rental Listing
Crafting the Perfect Internet Rental Listing

Guidance on writing internet marketing ads for your rental units! Continue Reading

Postedby Tiffany Van Buren
Date posted07/1/2024


Recorded Webinar: Internet Rental Marketing Workshop - Create Listings Like a Pro!
Recorded Webinar: Internet Rental Marketing Workshop - Create Listings Like a Pro!

A playback recording of our June 12, 2024, presentation hosted by our Intellirent partners, Kara Hohne and Kathleen Castro Continue Reading

Postedby Kara Hohne
Date posted06/12/2024