This section covers how to position your rental in the market, craft compliant ads, and set a competitive rent that aligns with local laws and tenant expectations. Includes pricing strategy, ad placement tips, and Fair Housing compliance for marketing.
Should you furnish your rental? The answer depends on your property, target market, lease terms, and management style. Explore the advantages, tradeoffs, and hidden costs of furnished and unfurnished rentals to determine which strategy best supports your goals. Continue Reading
A thoughtfully furnished rental should be attractive, durable, and easy to maintain. Learn how to select furniture, linens, kitchenware, and household essentials that appeal to prospective residents, support your asking rent, and simplify turnover. Continue Reading
New to Intellirent? This beginner-friendly guide walks BPOA members through the basics, from accessing Intellirent through the BPOA website and creating property listings to sending applications, reviewing screening reports, and understanding key settings and workflows. Continue Reading
For most Berkeley single-family homes, the law may not limit the amount of a rent increase—but that doesn't mean there are no rules. Learn when state rent caps apply, how much notice is required, and how to avoid costly mistakes. Continue Reading
If inquiries aren’t turning into applications, something is getting in the way. Learn how to identify and remove common leasing barriers so qualified applicants can move forward. Continue Reading
Use this guide before posting your rental listing! Continue Reading
Planning upgrades between tenants? You don’t have to wait until the last inspection to advertise. Learn how to market mid-renovation safely, highlight improvements, and stay compliant with Berkeley rental rules. Continue Reading
Vacancy dragging on? It may not be the rent. Today’s renters expect bright photos, modern touches, and clear, compliant ads. Learn which affordable upgrades and marketing tweaks make the biggest impact — and why some units linger while others lease fast. Continue Reading
New laws and Berkeley’s RSO set strict rules for deposits, pricing, and lease terms. Learn how to advertise consistently, stay within deposit caps, and avoid pitfalls when negotiating rent with prospective tenants. Continue Reading
Learn how to attract more qualified applicants—faster. This hands-on session walks you through Intellirent’s marketing tools to help your listings stand out across dozens of platforms. Whether you're new to online leasing or ready to level up your strategy, this is where to start. Continue Reading
Don’t let a flood of inquiries become a fair housing liability. This article outlines the do’s and don’ts of responding to rental applicants, booking showings, and keeping your process consistent, legal, and manageable. Continue Reading
A beginners guide for Berkeley Rental Housing Providers Continue Reading
