The Owners Forum with Sam Sorokin
Expert insight on Berkeley rental law, strategy, and operations
Leasing decisions can shape a rental property's success for years. In this session, Sam Sorokin will discuss key leasing concepts housing providers should understand in today’s regulatory and market environment. The presentation will cover practical considerations for structuring lease terms, common risks owners encounter during the leasing process, and strategies to protect long-term property performance while maintaining compliance.
This forum is designed to give housing providers a practical, real-world perspective on leasing decisions, with time for questions and discussion.
About the Series Host
Sam Sorokin is the Founder and President of Premium Properties and has decades of experience working with Berkeley rental housing and local regulatory compliance. He regularly advises housing providers on leasing strategy, risk management, and navigating Berkeley’s Rent Stabilization Ordinance and eviction protections. Through The Owners Forum, Sam shares practical, real-world guidance to help independent rental housing providers make informed decisions in an increasingly complex regulatory environment.

